This is an ad for the Mini Cooper. I thought that these were a clever approach to selling cars. You seldom see a car ad that distorts the car they are trying to sell. Turning the minis into a cheese grader and sardine catch your interest upon first glance. These images make you imagine what else you can turn a mini cooper into. The black background is broken up by the lights of the cars and frame the center image making it pop from the page. This is a great campaign and i want to see more of what you can turn a mini cooper into!