These are part of an ad campaign for Converse shoes. The images integrate the shoes with the people as their clothing. The first photo is very feminine and aimed towards woman. The second image is darker. In that photo his tattoo blends great with the skulls on the shoe. The shoes seem to set the tone for the ads. This ad campaign is an interesting one in that they make you want to know more about whats going on in them. Since the image is cropped and you only see the top part it only makes you want to see more of what is going on. I think that these are very sucessful advertisements. They are interesting, informative and fun.